Client: Tencent Games
Agency:
Animation Type: 3D, 2D, Animation
Celebrating a new PUBG weapon ready for the PUBG Mobile Global Championship, this fast-paced clip brought together Jumbla's motion design and 3D CGI teams.
Utilising the PUBG arena setting as the base, stylised liquid metal sweeps through the character and artillery, highlighting their shapes and features. Drawing inspiration from ancient gladiators entering the Colosseum, the piece is driven by fast cuts that draws attention to the protagonist's journey through the stadium underground, before emerging into the raucous arena. The stylised CG shots were all about the character's passage while the motion graphics utilised bold geometric shapes and text to highlight the raw energy of the new weapon.