Client: Exchange for Change
Agency:
Animation Type: 2D, Animation
Before NSW introduced the Return and Earn scheme, more than 160 million drink containers littered streets, beaches, waterways and parks. Drink container litter made up 44 per cent of the volume of litter in the state and cost more than $162 million a year to manage.
The Return and Earn container deposit scheme is a NSW Government initiative funded by contributions from the beverage industry. It offers a 10c refund to consumers for depositing eligible drink containers at return points across NSW.
Since launching on 1 December 2017, the scheme has collected over 2 billion containers through its 600+ return points and has helped reduce the volume of eligible drink container litter across the state.