'By no means an easy topic to grasp, your team managed to break down our messaging into visual cues that makes the information memorable and understandable for mainstream audiences. Big props to the designers, and thanks to you for facilitating a seamless client experience for us on the marketing team.'

Joanne Elliott, Marketing Officer
The University of Technology Sydney

Talking to a mainstream audience about a complicated topic with Animation 

Pulling apart complex ideas and working written concepts into a format that’s nice to look at and also informs is an element of animation that isn’t always apparent. This is a key skill our creative team are often asked to do.

University technology of Sydney (UTS) wanted to explain ‘What is Quantum Computing and Software’ with just a few key other messages:

•       How is it different to other software
•       What are the applications of Quantum computing
•       What UTS’ is offering in this space

These complex messages needed to make sense to a mainstream audience and also inspire interest.

Creatively communicating a technical topic

With so many messages on a technical topic, one of the first steps was nailing a script that could use kinetic text to reinforce visuals.

UTS provided their style guide and colour palette and Jumbla created a fluid animation using 2D and 3D elements. The goal was to create an animation that’s simple but effective. It needed to be smooth with an aspirational and emotive feel to encourage students to find out more about the course.

Layer on a tailored track by our in-house sound designer and we had ourselves a neat package of Quantum computing intrigue.

Engaging and informative

The final piece delivered an engaging and informative piece that captured the topics.