RMIT - Business Plan Awards 2012
Event Graphics
Client: RMIT
Agency: The X-Gene
Animation Type: 3D, Motion Graphics
An idea evolves. That single notion is the concept behind this abstract piece we created for the RMIT Business Plan Awards. We worked closely with the production house The X-Gene.
What starts as a simple red sphere is distorted, warped, bashed and blown into different shapes and textures. Roundness turns rough and smoothness becomes spiky - with the red form expanding and retracting - as the idea evolves into dramatic plans and visions.