Our television commercial (TVC) for Industry SuperFunds

In recent years, commercials for Industry SuperFunds have become iconic on Australian TV sets. It was a great privilege for us to produce some animated pieces for them, on behalf of The Shannon Company.

This one depicts a cricket match, in which a 6 is hit by the batsman. The ball soars into the audience, and we see two characters in the crowd jump and reach to catch it.

That’s when time slows down and the signature voiceover line is spoken: “same age, same income, same super contribution.”

We see one person rise significantly higher than the other - high enough to be the one who catches the ball!

“It was great to be able to inject colour and personality into these characters,” said Jumbla's Lead 2D Animation Artist, Kane Rowlingson.

“We were given the script and concept already, but I think our big contribution was in making the characters more expressive. It really adds an additional layer of humour which makes the video fun to watch.”