Animated Product Launch Videos

Showing, not telling

Animation is a powerful marketing tool for product launches.

Take this video we produced for The Brand Collective and Julius Marlow. This was created with the specific goal of showing the key features of the product rather than specifically telling the market about its strengths.

And therein lies the power.

“It's always about making the product feel exciting and awesome, isn't it?” Jumbla’s Creative Director Callan Woolcock said.

“When they release a new iPhone, the phone is animated in a revealing way. It adds an element of curiosity and mystery.”

Versatility and precision

Animation and motion graphics breathe life into product launches by depicting scenes that are otherwise impossible to show using live action video.

“It works really well in animation because you can do almost anything with it,” Callan said.

“Once you get the model, you can fly around it, you can pinpoint certain areas, you can highlight different parts - do whatever you need to.

“It’s actually a great way to complement live action video, because you can show a how a product works in context while still having complete control over it.”

There’s usually a trade off in agency world between quality of creative, versus how easy the agency is to work with. Not so with Jumbla.

From quite a prescriptive brief, they listened, challenged, improved, led, followed, and ultimately ''magiced' up an outcome that we couldn’t be happier with.

Sam Moore

Head of Brand and Marketing

Knog

From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.

We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.

Lisa O'Brien

Communications Manager

Fernwood Fitness

What an exceptional company to work with. From initial kickoff to final delivery, Jumbla absolutely exceeded our expectations.

We couldn’t be happier with the end product.

Ben Crowe

Senior Producer

Xero