Branded Video Content

Entertain and communicate key messages

In a world of diminishing attention spans and content saturation, branded video cuts through the noise by prioritising entertainment over self-promotion.

The approach requires that we set aside notions of speaking solely about our brand.

This doesn’t mean you need to be in the game of creating free video that entertains the masses for the sake of it.

Rather, it means there are ways to weave your messaging into entertaining video (see Chatbooks and Dollar Shave Club) that achieves the dual goal of both capturing attention and communicating something about your products or services. 

A shift in mindset

On the face of it, this can be a difficult concept to grasp. After all, products and services are our bread and butter. Why shouldn’t we focus on promoting their features and our expertise?

The thing we need to realise (and capitalise on) is no matter how much we love our own work, chances are the rest of the internet is a lot less enthusiastic.

By crafting entertaining or emotionally-arousing stories that interest your target market, you’ll naturally gain their attention.

This opens the door to weaving relevant business messages into your content.

Take Y3llow, a piece we produced for Rhinomed. Even non-cyclists can appreciate the power of the story as they view it without an overt brand presence - barring the logo at the end.

It’s a win-win situation - the audience is entertained, while Rhinomed associates its product with the core activity of its target market, and benefits from any positive associations that result.

Tell a good story

The emphasis with branded video content is on creating quality stories that interest your audience - ones that you can also associate with your brand.

We’re talking the kind of content they’d consume regardless of who produced it.

It’s a challenge, but one that can be tackled with creativity and precision via animation and motion graphics.

Branded Video Content FAQ

What is branded video content?

Branded video content refers to videos created with the primary goal of promoting and enhancing a specific brand. It goes beyond merely showcasing products or services and aims to communicate the brand's values, personality, and unique selling propositions. Branded video content is a powerful marketing tool that helps build brand awareness, engage audiences, and foster a deeper connection between the brand and its target audience.

How to brand video content?

To brand video content effectively, we consider the following steps:

1. Defining Your Brand: Clearly outlining your brand's identity, values, and unique selling points.
2. Understanding Your Audience: Tailoring your content to resonate with your target audience.
3. Consistent Branding Elements: Ensuring consistency in visuals, tone, and messaging across all videos.
4. Telling a Story: Crafting narratives that align with your brand and emotionally connect with viewers.
5. Logo and Branding Assets: Incorporating your logo and other branding elements strategically.
6. Quality Production: Providing the highest-quality production to reflect positively on your brand.

How to use video content to raise brand awareness?

To boost brand awareness through video content, we craft engaging and emotionally resonant content to foster a deeper connection with the audience. Brands can utilise active social media platforms, optimise content for search engines, and collaborate with influencers to expand their reach. The key is a holistic approach combining storytelling, targeted distribution, and audience engagement.