10 Reasons Why Explainer Videos Are Effective

In a fast-paced digital world, capturing your audience's attention is more challenging than ever. Consumers are bombarded with information from all sides, and their attention spans are shrinking by the second.  So, how do you cut through the noise and effectively communicate your brand's message? Enter the explainer video – your secret weapon for engaging, educating, and converting your audience.

Animated explainer videos are short videos that simplify complex ideas, products, or services into easily digestible narratives. They are the perfect tool for modern businesses in Australia's competitive market, offering a versatile and effective way to communicate your unique value proposition. Let's explore ten compelling reasons why your brand should invest in animated explainer videos:

1. Grab Attention in Seconds

Did you know that the average person's attention span is now shorter than that of a goldfish? It's true! In this age of endless scrolling and constant notifications, you have mere seconds to capture someone's interest. Videos, especially those with eye-catching animations and engaging voiceovers, are scientifically proven to grab attention far more effectively than text alone. Studies show that people are 12 times more likely to watch a video than read text on the same topic.

2. Simplify Complex Ideas

Is your product or service a bit difficult to explain in a few words? Explainer videos excel at breaking down intricate concepts into bite-sized pieces. Through the power of visual storytelling, you can demystify your offerings and make them accessible to a wider audience. According to a survey by Wyzowl Video Marketing Statistics, 96% of people have watched an explainer video to learn more about a product or service.

3. Boost SEO and Website Traffic

Search engines love video content. By embedding explainer videos on your website and optimising them with relevant keywords, you can improve your search engine rankings and attract more organic traffic. Videos also keep visitors engaged for longer periods, signalling to search engines that your content is valuable. Websites with video content are up to 53 times more likely to appear on the first page of Google search results.

4. Increase Social Media Engagement

Social media algorithms favour video content, making explainer videos a potent tool for increasing engagement and reach. Share your explainer videos across platforms to generate likes, shares, and comments, organically amplifying your brand's message. A Brightcovestudu found that videos on social media generate 1200% more shares than text and image posts combined.

5. Build Trust and Credibility

Seeing is believing. An explainer video that showcases your product or service in action can build trust with potential customers. By demonstrating transparency and competence, you establish your brand as a reliable and trustworthy solution provider. 

6. Tell a Story, Not Just a Sales Pitch

People don't just buy products or services; they buy into stories. Explainer videos allow you to create narratives around your brand, weaving your offerings into a compelling storyline. This emotional connection fosters brand loyalty and makes your message more memorable. Storytelling has been shown to increase information retention by up to 70%.

7. Enhance Brand Personality

Your brand is more than just a logo or a slogan; it's a personality. Explainer videos give you the freedom to express your brand's unique voice and values. Through animation style, voiceover choice, and music selection, you can create a video that embodies your brand's essence. 

8. Improve Conversion Rates

Don't just take our word for it – studies consistently show that videos lead to higher conversion rates. Whether you're selling a product, offering a service, or promoting a cause, explainer videos can nudge viewers towards taking the desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. 

9. Versatile and Cost-Effective

Explainer videos aren't just for websites. They can be repurposed across multiple channels, including social media, email marketing campaigns, and even presentations. This versatility makes explainer videos a cost-effective investment that delivers long-term value. Forrester Research found that videos can reduce support calls by up to 43%, freeing up resources for other tasks.

10. Future-Proof Your Marketing

Video consumption is on the rise, and it's not slowing down. By investing in explainer videos now, you're future-proofing your marketing strategy. As video continues to dominate the digital landscape, your brand will be well-positioned to captivate and convert audiences.