There are several stages every Jumbla project must go through before it is signed, sealed, and delivered.
Somewhere in-between putting together a proposal and handing over the finished product is the creation of style frames.
This gives the client a true-to-life representation of what the final piece will look and feel like.
It’s also a fun and fulfilling exercise for Jumbla’s animators and motion designers, especially when working on a project like Forza Motorsport 6: Apex.
The following style frames were picked out by Creative Director Cal as his personal favourites.
Thankfully, this tall order was well within the reach of Jumbla’s creative talent…
“The client loved our proposal and loved our ideas,” said Cal. “We worked with them to help develop poster frames, going back and forth a lot of the time to ensure we were always on the same page.
“It was a privilege for all of us to actively seek our own individual stamps in interpreting this brief, knowing it would end up forming such a critical aspect of a popular video game.”
Click here for more insight into this collaboration with Axis Animation for Forza Motorsport 6: Apex.