It was a delight to create this video for Australia’s number one natural skincare brand, because we love telling great stories – and Sukin has one, very much worth telling.
It’s a journey that started in 2007 – surprisingly recent, if you consider how much the brand has grown since its humble suburban-Melbourne origins.
Our brief was to explain Sukin’s background, what it does and what it stands for. We wanted to run with one of the brand’s guiding mantras: “Skincare that doesn’t cost the earth”.
The video explains that Sukin products care for the health of its customers and the health of the planet... while delivering value for money. These are some of the reasons the brand has become loved and trusted by so many glowing devotees.
The video combines illustration and photomontage in a way that brings out the organic qualities of the Sukinbrand. We started with a light and rustic textured background, bursting over lots of lush green and floral imagery using brushstroke transitions and watercolour finishes.
