2D Animation

What is 2D animation?

2D animation takes illustrations of various elements such as characters or objects, and moves them around in a two-dimensional environment.

The action can go in any direction but doesn’t appear to move towards or away from the audience.

Traditionally, 2D animation was hand-drawn onto ‘cels’ and then photographed one at a time - an extremely time-consuming process.

Today, most 2D animation is created on a computer using cutting-edge software. Not only does this speed up the process - it also opens up new and novel possibilities.

Why choose 2D animation?

2D animation is extremely versatile and can be used for a variety of purposes, from product explainers to television commercials and event graphics.

It offers a level of artistic freedom that can be difficult to replicate with 3D software. Many 2D animation projects are hand-drawn or custom illustrated.

Given its simplistic style, 2D animation is particularly good for communicating story-driven projects that feature people or characters. We find these are often used to demonstrate a customer’s journey.

It can also feel less ‘digital’ than 3D animation, producing a more natural feel.

Working on 2D animation with Jumbla

Our diverse team comrpises artists who excel in background illustration, character illustration, character animation, cel animation, and almost everything in between.

This enables us to create animation in a multitude of styles. It also helps when integrating a brand's identity and 'feel' in a piece.

We can even add personality to inanimate objects so your video is fun and engaging to watch.

Every 2D animation we produce is perfectly timed and has a flow of movement that feels completely natural.

There’s usually a trade off in agency world between quality of creative, versus how easy the agency is to work with. Not so with Jumbla.

From quite a prescriptive brief, they listened, challenged, improved, led, followed, and ultimately ''magiced' up an outcome that we couldn’t be happier with.

Sam Moore

Head of Brand and Marketing

Knog

From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.

We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.

Lisa O'Brien

Communications Manager

Fernwood Fitness

What an exceptional company to work with. From initial kickoff to final delivery, Jumbla absolutely exceeded our expectations.

We couldn’t be happier with the end product.

Ben Crowe

Senior Producer

Xero