Our explainer video for Cornwell

West End - at the cusp of the Melbourne CBD and West Melbourne - is a residential destination like no other, representing  a collaboration of Australia’s best landscape designers, interior designers and architects.

But it’s as much about functional living as it is about design and aesthetics. West End’s We/Life technology platform is evidence of that. At its core, the platform is about providing seamless, integrated living to residents.

Renowned agency, Cornwell Brand Design, came to us with the brief to show how this technology could transform apartment living - providing solutions to some questions residents had yet to even ask!

With We/Life, the world is at your fingertips. Remote keyless entry, access to live security footage from anywhere at any time, instant communication with building staff and the ability to monitor utilities, are just some of the benefits the technology brings.

There was a lot to cover, but just as important as explaining the platform was doing so with sophistication. All colours and imagery were designed on-brand to match West End’s trendy, intelligent and... frankly... very Melbourne vibe.

We’re proud to have delivered a final product that delves into the potential of the future, while feeling like it’s something you already can’t live without.